Category Archives: endorsements

Coors

Paul Newman

This may sound absurd to anyone born after 1975, but there was actually a time when Coors – and I mean Coors, not the watered-down Silver Bullet stuff your girlfriend drank on spring break – was, bar none, beer of choice for the man’s man. Both Hud and the real-life Paul Newman loved the stuff. Tom Waits was known to knock back a few. Crosby, Stills, Nash, and Young swilled it while hanging out in Laurel Canyon (okay, so Nash was never quite a paragon of masculinity, but back in the day Stephen Stills was a country-blues-slinging demigod – look it up). And what did The Graduate’s Benjamin Braddock take to drinking while drifting in the pool after getting his first taste of red-hot American cougar? Coors.

—Tyler Thoreson, “Coors Original: An Appreciation” (2009)

Other famous Coors fans? Burt Reynolds, at least in Smokey and the Bandit, a movie whose McGuffin is smuggling a truckload of Coors from Texas to Georgia. Also, king-of-cool Steve McQueen, who not only loved the stuff so much he asked for it on his deathbed, but for whom the beer figured so prominently in his cosmology, a lover once described his penis as “two Coors beer cans welded together.” Then there’s singer-songwriter John Denver, baseball hall-of-famer Carl Yastrzemski, 38th President of the United States Gerald Ford, the late, great Ray Bradbury, and E.T. the Extra-Terrestial. Yes, even E.T.

Now, I realize that appealing to celebrity is a common fallacious appeal to authority, but maybe, just maybe, these (white, save for E.T.) guys knew something – at least when it comes to easy-drinking, pale, fizzy lagers in a can – the beer connoisseurs don’t.

Dean Martin

Dean Martin

Keith Richards

Keith Richards

Coors the company, it must be said, has, by some accounts, a pretty shady record, Ice Cube’s recent shilling for them notwithstanding. But that certainly doesn’t make them unique among corporations.1 Assuming products can stand on their own merit regardless of what company produced them, let it be said that I like their beer, not their (past) politics. Besides, I never pay for my Coors, I steal it.2


  1. All sorts of corporations do all sorts of shady things, and while that’s not good, it doesn’t, for the most part, stop us from giving our money to them. As Adrian Woolridge notes in Masters of Management, “Philip Morris is still one of the best-performing stocks in the world. A study by the Wharton Business School … found that ‘ethical’ funds underperform the general market by 31 points a year. A study by the European Union showed that while 75 percent of consumers said they were willing to adjust their shopping habits in light of ethical and environmental considerations, only 3 percent had actually done so.” In other words, people tend to like products from companies that are evil.  ↩
  2. Not really.

How to Add Classic RTs to the Mac Twitter App

I don’t like the way the official Twitter app for the Mac currently handles retweets. You’re given two options, to use Twitter’s baked-in retweet feature, or to quote a tweet.

If you choose the quote option, the app does just that, it generates a new tweet that simply wraps the tweet you want to reference in quotes like so:

This, however, is far from ideal for all sorts of reasons having to do with everything from conventions to readability to aesthetics. Classic style retweets are the way to go.

Thankfully, there is a way to get classic style retweets in the Mac Twitter app.

  1. Quit the Twitter app and open up the Terminal.
  2. Copy and paste the following line into the Terminal and hit return.
    defaults write com.twitter.twitter-mac DebugMode -bool true
  3. Re-open the Twitter app and open up Preferences. You should see a new preference pane called “Secret.”
  4. Enter “RT @{USERNAME}: {TEXT}” in the Quote Syntax field.
  5. To make this stick, click back on “General” and then back on “Secret” before closing Preferences.
  6. Now, when you choose “Quote Tweet…” the app should generate a classic style retweet.

Born to Die

The Greatest Map of the United States Ever Made

“David Imus worked alone on his map seven days a week for two full years. Nearly 6,000 hours in total.”  And it’s amazing.

I got mine in the mail today and I couldn’t be more pleased. Recommended.

The Flag of Equal Marriage


“An evolving protest flag for equal marriage rights in the United States.”

(Via Michael Leddy.)

+1

(Via.)

Related reading: Neil Strauss’s “The Insidious Evils of ‘Like’ Culture.”

Love in the Time of Rioting

“Just a simple choice, right now, between fear and love.” —Bill Hicks

(Via.)

Familiar and Comfortable

At first, my reaction to Los Angeles was the opposite of the reaction of most people, who find the relentlessness frightening, numbing or overwhelming. Instead, the sprawling, horizontal city-plane; the peculiar, verdant confusions of nature and garden; the mineral-like opacity of the light; and the constant pace of movement were eerily familiar and comfortable. Los Angeles felt like home.

—Michael Maltzan, No More Play

(Via P. D. Smith.)

Coffee Is for Writers

I don’t get people who don’t like coffee, and I distrust writers who don’t drink it. How can anyone be a writer without coffee? … Coffee has been an essential tool of almost all the greatest modern writers, and certainly of the most prolific ones. Voltaire reportedly drank 50 cups a day (and I’ve seen estimates as high as 72 cups a day). Jean Jacques Rousseau wrote what amounted to a love letter about freshly roasted coffee. Arthur Conan Doyle and his fictional sleuth, Sherlock Holmes, loved coffee almost as much as they loved cocaine (Holmes: ‘A cup of coffee would clear my brain’). Anthony Trollope, admirably disciplined, rose every morning at exactly 5:00 and drank his coffee before writing for three hours, after which he went to work at the post office. Edgar Allan Poe drank coffee by the gallon (the tell-tale heart’s pounding: conscience or caffeine overdose?). Maigret’s creator, Georges Simenon, could write a detective novel in three days on the power of his bottomless coffee cup. Beethoven loved his coffee strong, and Johann Sebastian Bach dedicated a sonata (BMV 211) to the glories of coffee.

Joseph Finder

(Via.)

How to Steal Like an Artist


Austin Kleon’s simple list of 10 things he wishes he’d heard when he was in college.

Required reading.