Do Good Work

Michael Bierut on Massimo Vignelli, who died today at 83:

It was Massimo who taught me one of the simplest things in the world: that if you do good work, you get more good work to do, and conversely bad work brings more bad work. It sounds simple, but it’s remarkable, in a lifetime of pragmatics and compromises, how easy it is to forget: the only way to do good work is simply to do good work. Massimo did good work.

Previously on SFYP: Sasaki Colorstone Dinnerware, Massimo Vignelli’s Desk, Massimo Vignelli’s 80th Birthday Party Invitation.

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