You Are the Product

Most people would say ‘we’re the users, and the product is advertising.’ But in fact the advertisers are the users and you are the product. They say their goal is to gather all the knowledge in the world in one place, but really their goal is to gather all of the people in the world and sell them.

Don Norman on Google

(Via Michael Leddy.)

One response to “You Are the Product

  1. therefore, we are being CONSUMED

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