“Most graduate students are convinced that the way you get ideas is to read journal articles. But in my experience journals really aren’t a very good source of original ideas. You can get lots of things from journal articles – technique, insight, even truth. But most of the time you will only get someone else’s ideas. True, they may leave a few loose ends lying around that you can pick up on, but the reason they are loose is probably that the author thought about them a while and couldn’t figure out what to do with them or decided they were too tedious to bother with – which means that it is likely that you will find yourself in the same situation. My suggestion is rather different: I think that you should look for your ideas outside the academic journals – in newspapers, in magazines, in conversations, and in TV and radio programs.”
—Hal Varian
(Via.)
Related post: Invisible Literature.
Submitted For Your Perusal 
:)
And herein lies the Matt Thomas brilliance
Aw shucks.