Sathnam Sanghera explains why men are in an a nearly impossible position when it comes to seducing women:
Men need to be hugely successful, but pretend that they are not. And this is only one aspect of the almost impossible balance that needs to be struck. Men need to convey sexual desire without sexualising the person in front of them, need to be authoritative, opening doors, paying bills, deciding where to go and so on (recent research found that 60 per cent of women would consider it a bad first date if they paid), yet treat women as absolute equals. They need to flatter without seeming overly impressed, they need to care about their appearance (but not too much), and when it comes to chatting up, they need to take the initiative, and absorb any humiliation that comes their way, without seeming at all arrogant or pushy.
Got all that?