Paul Rand’s Letterhead

Saw this recently over at Design Observer and was struck by, in the words of one of the commenters, its simple, understated design. The typeface is Helvetica Standard Medium.

rand.jpg

One response to “Paul Rand’s Letterhead

  1. I was Paul Rand’s assistant at the time this letterhead was done circa 1964. Helvetica wasn’t available in the United States at that time. We used Standard Medium in lieu of Helvetica.

    Jayme Odgers

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