The Exact Opposite Is True

I am resolutely opposed to all innovation, all change, but I am determined to understand what’s happening because I don’t choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, you’re in favor of it. The exact opposite is true in my case. Anything I talk about is almost certain to be something I’m resolutely against, and it seems to me the best way of opposing it is to understand it, and then you know where to turn off the button.

—Marshall McLuhan, Understanding Me

(Hat tip: Nicholas Carr)

One response to “The Exact Opposite Is True

  1. Pingback: Your House Is Burning | Submitted For Your Perusal

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